Lagom Store
Lagom — the Swedish art of balance. Not too much, not too little. A store concept that challenges excess and celebrates enough.
The Vision
Imagine walking into a space where every object has earned its place. Where quality trumps quantity, and sustainability isn't a marketing term but a founding principle. Lagom Store exists to prove that conscious consumption can be beautiful.
Flagship store concept — Stockholm, 2025
Process
The brand identity started with constraint. We limited ourselves to two colors, one typeface, and only recycled materials for packaging. These limitations became our greatest creative tool.
GT Walsheim paired with hand-drawn accents — precision meets humanity.
"Design the brand as if resources were precious — because they are."
Looking Forward